Gift guide · 40th anniversary · Ruby
The ruby anniversary.
The 40th wedding anniversary is the ruby anniversary: deep red, hard-wearing, and rare enough to mean something. Here's what the ruby tradition is, how much to spend, and the 40th anniversary gift ideas worth keeping.
What is the 40th wedding anniversary?
The 40th wedding anniversary is the ruby anniversary. Forty years of marriage is marked with ruby, the deep red stone standing for warmth and lasting passion. Unusually, the traditional and modern UK lists agree on this one, so ruby is the safe and the right answer either way.
- Traditional (UK) (Ruby. A real stone) set into a ring, pendant, or studs.
- Modern (UK), Ruby. Same stone; or a ruby-toned keepsake to display.
- Colour cue, Deep red. Red mounts, frames, flowers, table settings.
Want the full run of milestones? See anniversary gifts by year for everything from paper at one to platinum at seventy.
How much should you spend on a 40th anniversary gift?
There's no fixed rule, but ruby pulls the budget upward: it's a milestone, and people tend to spend like it. UK bands worth working to:
£30–80 buys a thoughtful keepsake: a framed letter, a wedding-year bottle, a small ruby-toned piece. £100–250 is the sweet spot: a personalised wall-piece, or a real ruby in a simple setting. £300+ is the headline gift: jewellery with a proper stone, a re-set heirloom ring, or a trip back to where it all started. Spend toward what they'll still have in ten years.
Five 40th anniversary gift ideas worth keeping
Ordered from most personalised to most traditional. None of these are throwaway; all of them earn their place after forty years.
A personalised couple portrait
Forty years married earns a wall, not a drawer. Upload a photo of them, pick a style, and we ship a framed canvas printed in the UK: and you preview it before you pay. A ruby-toned mount or a deep red frame nods to the anniversary without shouting about it. From £74.99, up to £199.99; the 12×16" framed sits at £149.99. Allow 7–10 working days. See the couple portrait
A ruby, the actual stone
The literal reading, and a good one at forty. A loose ruby for a ring re-set, a pendant, or a pair of studs. UK jewellers like Hatton Garden's independents will source a stone to a budget; expect £200 upward for something you'd be glad to pass down.
A return to where it started
Book the restaurant from the wedding night, the town from the honeymoon, or the church where they married. The gift is the day, not an object: and after forty years the day usually beats the object. Plan it, don't voucher it.
A bottle from the wedding year
A port or a fine red laid down in their wedding vintage. A 1986 vintage port, say, for a 2026 ruby anniversary. Berry Bros. & Rudd or The Whisky Exchange will hunt one down. Around £80–£250 depending on the year.
A handwritten letter, forty years on
Cheapest gift here, and the one most likely to be kept. Write the forty years down: the lean bits, the good bits, the bits nobody else saw. Good paper, an honest hour, and your own handwriting. Frame it later if you like.
The ruby-anniversary keepsake
If you want a gift that hangs on the wall for the next forty years, the personalised couple portrait is the one. Upload a photo, pick a style, preview it before you pay: then we ship a framed, UK-printed canvas. From £74.99; the 12×16" framed is £149.99. Allow 7–10 working days.
Related: Anniversary gifts by year · 30th anniversary gift ideas · 50th anniversary gift ideas · Personalised wedding gifts
Questions
Questions, answered
What is the 40th wedding anniversary called?+
The ruby anniversary. Forty years of marriage is marked with ruby on both the traditional and the modern UK gift lists, one of the few years where the two lists agree. The deep red stone stands for enduring passion, which is a tidy bit of symbolism for a marriage that has lasted four decades.
What is the difference between the traditional and modern 40th anniversary gift?+
There isn't one. Year forty is ruby on both lists. Earlier years split (paper versus clocks at year one, for instance) but by forty the traditional and modern conventions have converged on the same stone. That makes the 40th unusually easy to shop for: lean into ruby and you can't pick the "wrong" list.
How much should you spend on a 40th anniversary gift?+
No fixed rule. Typical UK spend: £30–80 for a thoughtful keepsake, £100–250 for a personalised wall-piece or a real ruby in a setting, and £300+ for a headline gift like jewellery with a sizeable stone or a trip back to where it began. A milestone this big tends to pull spend toward the heirloom end.
What is a good 40th anniversary gift for parents?+
Something that lasts and something they'd display. A framed couple portrait works because it lives on a wall for the next forty years; a ruby re-set into a ring their mother wore works because it carries the family forward. Pick the gift that will still be in the house long after the card has gone.